The Pai Company Employee Handbook

Welcome to The Pai Company - Quick Change

This handbook contains everything you need to know about working at The Pai Company. We're here to build exceptional products, move fast, and create something meaningful.

Founders

Founded by Darcy Douglas and Marcus Rehbock

Our Values

"It's not what you see, it's who you see it with"

Technical Stack

Self-Hosted Services

Core Business Services

Productivity & Knowledge Management

Development & AI Tools

Operations & Monitoring

Product Market Fit Strategy

We're in the beginning stages of finding product market fit through rapid experimentation. Our approach is to move fast, learn quickly, and test as many opportunities as possible until we find gold.

Experiment Flow

  1. Ideation & Speed: Use AI tools to rapidly spin up landing pages for new ideas
  2. Traffic Generation: Drive views through Google Ads & organic content on social media
  3. Lead Capture: Gather user information and feedback via Jotform
  4. Revenue Conversion: Convert interested users to paying customers through Stripe
  5. Analytics & Measurement: Track user behavior and conversion funnels with PostHog
  6. CAC Analysis: Measure advertising effectiveness vs revenue generated
  7. Opportunity Evaluation: Assess potential for high-margin business based on our criteria
  8. Scale or Pivot: Either double down on winners or quickly move to next experiment

High-Margin Business Evaluation Criteria

We evaluate each experiment based on potential for:

Goal: Spin up as many experiments as possible until we find a high-margin opportunity with strong fundamentals.

Current Stats

Total estimated monthly burn: $600 on Google Ads

→ View our growth tracker

Us as Post-Capitalists

Us as Post-Capitalists

Our Users

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Our Products

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Daily Inspiration

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Dog of the Day

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